If you have been in a high growth company, you will know a key challenge is keeping everybody aligned and focused on the right priorities. When companies grow fast so does the number of customer requests, the company appetite for new things that will foster growth even further and the number of new people joining the organization. It is common for organizations going through that process to get confused and messy, get people working on different and sometimes even conflicting priotities and not aligning new people joining the company to achieve a common goal.
Objective and Key Results (OKRs) is a simple business framework for alignment and prioritization. It was invented at Intel and it is used by many companies big and small accross industries. We are talking about companies like Google, Linkedin, Accenture or GoPro.